Google already explicitly discourages “cloaking”.[0] They define it as: > Cloaking refers to the practice of presenting different content or URLs to human user

Google already explicitly discourages “cloaking”.[0] They define it as: > Cloaking refers to the practice of presenting different content or URLs to human users and search engines. Cloaking is considered a violation of Google's Webmaster Guidelines because it provides our users with different results than they expected. You’d think they’d do something about it. Maybe it’s because Reddit doesn’t cloak necessarily, but when it straight up refuses to show without the app (sometimes), I’d call that cloaking (in spirit). News sites throwing up paywalls would fit that too. [0]: https://developers.google.com/search/docs/advanced/guidelines/cloaking https://developers.google.com/search/docs/advanced/guideline...