I agree in that in my current situation I would not be willing to pay this much for such a service. But I am trying to look beyond my own situation, imagining a

I agree in that in my current situation I would not be willing to pay this much for such a service. But I am trying to look beyond my own situation, imagining all those people in all other places in their lives. For some, $23 can be reasonable sum to pay just for the surprise element alone.