yeah same experience in France. GA is already approved and installable via a meta tag, so besides the warm feeling of fighting the giant, there is not too much

yeah same experience in France. GA is already approved and installable via a meta tag, so besides the warm feeling of fighting the giant, there is not too much upside and lots of questions to answer. Upper stakeholders should connect the ideas : "Google data monopoly" and "other option for analytics should be available". /rant's-off