I see many more "old money/high status" families that keep it quiet, finding stable/calm positions to keep on doing what they do, rather than seeking the riskie

I see many more "old money/high status" families that keep it quiet, finding stable/calm positions to keep on doing what they do, rather than seeking the riskiest famous lifestyles. High status != high maintenance neither high visibility. Edit to add: this is exactly the mistake that tabloids & people magazine do, and that social networks reproduce in the mind of people. Actual status, in the mid/long term relates to what you do/contribute for yourself or to society, not what you look like/say/think. In that regard fame != status. For anything that goes to the headlines, there is considerably much more that happens under the radar, not necessarily because it does not know how to advertise itself, but because it does not want to advertise itself as that would be a distraction. This is the same disconnect which, in France at least, makes no distinction between nobility, bourgeoisie and wealth, when those 3 concepts have evolved and are only overlapping in specific cases.