While it is true that understanding your customers and making things easier to use is important it does not mean that engineering is dead. He makes many mistake

While it is true that understanding your customers and making things easier to use is important it does not mean that engineering is dead. He makes many mistakes in the article, for example Apple is less about the customer than it is about creating pretty objects that have a cult like status, how else do you explain people buying mobile phones that only work if you hold them a certain way? He obviously has no knowledge of the strides made in engineering that I see every single day. Also I took a look at IronPort that he seems to be so proud of, they are security products that don't seem that secure- http://securitytracker.com/id/1023399 http://securitytracker.com/id/1023399 http://sebug.net/exploit/19117/ http://sebug.net/exploit/19117/ All that said, it's in Forbes, so hopefully the article will distract many CEOs of large companies from investing in engineering allowing other companies to eat their lunch, I look forward to shorting those CEOs companies and going long those that crush them.