The companies that buy ads are vain and obsessed with cultivating a brand image, and Google is more than happy to indulge them. It doesn't matter that nobody i

The companies that buy ads are vain and obsessed with cultivating a brand image, and Google is more than happy to indulge them. It doesn't matter that nobody is actually going to get outraged and stop shopping at (e.g.) TJ Maxx just because a game streamer said the word "die", it only matters that TJ Maxx bought the ad and the managers can be reassured that they've mitigated their risk.