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From prospectus -" For many, Duolingo has become synonymous with language learning: for example, on Google, people search the term “Duolingo” nine times more of

From prospectus -" For many, Duolingo has become synonymous with language learning: for example, on Google, people search the term “Duolingo” nine times more often than “learn Spanish.” I would imagine the sum of "Learn <any language>" would exceed searches for Duolingo - do they really think it has become genetic like Kleenex?

JMTQp8lwXL 5y ago
It seems inaccurate as well. https://trends.google.com/trends/explore?geo=US&q=duolingo,learn%20Spanish https://trends.google.com/trends/explore?geo=US&q=duolingo,l... duolingo - 49, learn Spanish - 16 That's slightly over 3x, nowhere near 9x.
- BrianSenator 5y ago
  If you change from US-only to worldwide, you roughly get their figure.
  - JMTQp8lwXL 5y ago
    I'd be curious how much of their revenue is ex-US. It's an interesting stat, but if we've expanded the cohort massively to include a bunch of exclusively free users, then it's less so.
  - poopypoopington 5y ago
    Which itself is misleading because people searching in non-English languages will search "duolingo" while they will not search "learn Spanish" but instead their language's equivalent
  - zild3d 5y ago
    Comparing worldwide isn't really a fair comparison if Google doesn't internationalize the trends "Learn spanish" is "impara lo spagnolo" in italian "Duolingo" is "Duolingo" in every language https://trends.google.com/trends/explore?q=duolingo,learn%20Spanish,impara%20lo%20spagnolo https://trends.google.com/trends/explore?q=duolingo,learn%20...
    - tinfoilheadsock 5y ago
      this guy i18ns
bberenberg 5y ago
The isn't deceptive because "Learn <any language>" vs Duolingo. It is deceptive because they offer many languages, so it's really "Learn <any and all languages Duolingo supports>" vs Duolingo.
purple_ferret 5y ago
considering how much rosetta stone held the same position and quickly fell out of favor, I wonder how much of a selling point it is.
- gtaylor 5y ago
  What happened to them?

JMTQp8lwXL 5y ago

It seems inaccurate as well. https://trends.google.com/trends/explore?geo=US&q=duolingo,learn%20Spanish https://trends.google.com/trends/explore?geo=US&q=duolingo,l... duolingo - 49, learn Spanish - 16 That's slightly over 3x, nowhere near 9x.

BrianSenator 5y ago
If you change from US-only to worldwide, you roughly get their figure.
- JMTQp8lwXL 5y ago
  I'd be curious how much of their revenue is ex-US. It's an interesting stat, but if we've expanded the cohort massively to include a bunch of exclusively free users, then it's less so.
- poopypoopington 5y ago
  Which itself is misleading because people searching in non-English languages will search "duolingo" while they will not search "learn Spanish" but instead their language's equivalent
- zild3d 5y ago
  Comparing worldwide isn't really a fair comparison if Google doesn't internationalize the trends "Learn spanish" is "impara lo spagnolo" in italian "Duolingo" is "Duolingo" in every language https://trends.google.com/trends/explore?q=duolingo,learn%20Spanish,impara%20lo%20spagnolo https://trends.google.com/trends/explore?q=duolingo,learn%20...
  - tinfoilheadsock 5y ago
    this guy i18ns

bberenberg 5y ago

The isn't deceptive because "Learn <any language>" vs Duolingo. It is deceptive because they offer many languages, so it's really "Learn <any and all languages Duolingo supports>" vs Duolingo.

purple_ferret 5y ago

considering how much rosetta stone held the same position and quickly fell out of favor, I wonder how much of a selling point it is.

gtaylor 5y ago
What happened to them?