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Isn't it true that Google doesn't actually tell advertisers what % of the per click advertising revenue they are paid? Its amazing that after all these years w
by happybuy 15y ago
Isn't it true that Google doesn't actually tell advertisers what % of the per click advertising revenue they are paid?
Its amazing that after all these years we have learnt to accept this black box and trust Google is somehow paying advertisers a constant percentage.
It's likely Google wanted a bit more revenue for this quarter so decided to pay advertisers slightly less of the cut. Wouldn't surprise me if this becomes more commonplace in the future as Google keeps being tempted to improve their profits.
- ry0ohki 15y agoThey never promise or make it transparent, although in an earnings call in Q1 2007 they basically said they only keep 25% (they generated $1.2B and paid out $916m). I have noticed that this year my AdSense revenue has fallen even though click-thru rate and impressions have been constant. I assumed it was lower spend on the advertising side, but a bigger Google cut may make sense.
- jonknee 15y agoPublishers can log in and see their current split. It's in account settings and I'm currently getting about 70% with the "AdSense for Content" product which is what I use. If you use the Google Analytics hook-in you can get very detailed statistics about which pages/visits are paying you what too.