Can anyone explain how a company could release an update of _their_ software on _their_ machine that just adds a passcode lock to the screen but the only way to

Can anyone explain how a company could release an update of _their_ software on _their_ machine that just adds a passcode lock to the screen but the only way to get that feature is to pay them money. I am quite confused how a lockscreen update & functionality and paid membership could fathomably be connected in code. This seems like Peloton is doing this to try to force people into buying membership.