I think one way the FTC could really help companies monetize climate change initiatives is to give guidance on how to market improvements in products that save

I think one way the FTC could really help companies monetize climate change initiatives is to give guidance on how to market improvements in products that save carbon. We recently had a big improvement in Windows bandwidth for updates in Windows 11, but it was extremely difficult to use our carbon estimates for marketing. We estimated that we saved about ~3-5k households worth of electricity, but there were concerns that the FTC wouldn't accept our calculations.