Run some crazy deal where people can sell or buy textbooks for a good price - you will have to advertise on some campuses. Find out which social networks peopl

Run some crazy deal where people can sell or buy textbooks for a good price - you will have to advertise on some campuses. Find out which social networks people hang out on and advertise on those. Advertise on and make deals with other textbook marketplace sites. One trick I've used in the past is to sell stuff on Amazon, which my target demographic buys. It looks like Aus may not have Amazon, so use the equivalent biggest online retailer. Sell some textbooks or other books students buy on it and insert flyers in the books you mail out. You might even be able to use their advertising programme and mail out flyers with other sellers' products. It's very targeted advertising. Hang out on college forums and help out in any way you can. Don't pimp your site, just help out. It pays back. Write a really useful blog/content site, the focus of which is only to help your users in any way possible, preferably in a way which relates to your product. This will pay you dividends more and longer than any of the above methods. See http://kalzumeus.com http://kalzumeus.com and http://hubspot.com http://hubspot.com for strategy and tactics, but really here's the one line guide: What will my users find useful? Good luck and let us know how it goes!