>Microsoft, like Apple, is responding by doing what they do best, but, because it’s Microsoft, it’s the exact opposite of Apple: instead of more deeply integrat

>Microsoft, like Apple, is responding by doing what they do best, but, because it’s Microsoft, it’s the exact opposite of Apple: instead of more deeply integrating and doing everything themselves in an attempt to appeal to consumers, they are opening up and removing limitations in an attempt to appeal to developers, and by extension consumers who don’t want to be bound into Apple’s ecosystem. This attitude is why I think Microsoft will continue to be successful and why Nadella is a much better CEO than Ballmer.