> If a company tried to sell a more expensive premium product in flashier packaging - then it would feel inauthentic. What are you paying more for? My grocery

> If a company tried to sell a more expensive premium product in flashier packaging - then it would feel inauthentic. What are you paying more for? My grocery store has a half dozen Sriracha sauces. Some I like less, some I like more. They’re all pretty different in flavor.