I concur. We operate a boring retail operation, but there are still plenty of technical challenges, from automating warehouse operations to building elegant an

I concur. We operate a boring retail operation, but there are still plenty of technical challenges, from automating warehouse operations to building elegant and generic conflict resolution systems for promotions, taxation, etc. At risk of offending the HN echo chamber, I would argue that boring enterprises often offer greater technical challenge than "yet another photo sharing app" startups do. Of course, as Twitter demonstrates, the simplest application becomes a technical challenge at scale.