'ownership' is just a term to mean the physical representation of your expensive hardware. When you install Windows you can't just use the parts that allow you

'ownership' is just a term to mean the physical representation of your expensive hardware. When you install Windows you can't just use the parts that allow you to benefit from their hundreds of millions of dollars worth of work without giving them the data they also ask for before you can use it. Everyone is moving to this but it only works because people still want to reap the benefits of the investments these big companies have made, so for as long as people pay for the products/use the products they'll continue to make using Windows/iOS/Android such a value proposition with the "only" price being yout data. No amount of money can match what they'll get in share value from having that user data.