What do they stand to gain in making macOS easy/possible to run on other vendor hardware? That opens them up to headaches that don't bring in revenue. They ar

What do they stand to gain in making macOS easy/possible to run on other vendor hardware? That opens them up to headaches that don't bring in revenue. They are in the hardware business, not the OS business. Their OS development is just a necessary evil. Apple wants people to buy their hardware. If the customer wants macOS, they'd be best off buying the one hardware that's designed specifically for macOS. This is unlikely to ever change because it's been Apple's business model from the very beginning, and it's served them well overall. I'm not saying anyone has to like it, but there's an inherent advantage in not having to support other hardware of varying degrees of quality. Honestly, I'll take that form of vendor lock-in over frequent pointless changes, having advertising shoved in my face, and being forced to have an online account. Perhaps my opinion will change if Apple follows suit (they won't), but for now it was pretty easy to set up my M1 Macbook Air without signing in with an Apple ID.