People try that with ketchup all the time. It barely moves the needle. Sriracha, like Ketchup, is a 'cheap' product at this point. If people are going to spen

People try that with ketchup all the time. It barely moves the needle. Sriracha, like Ketchup, is a 'cheap' product at this point. If people are going to spend 4 times as much they want something fancier.