Really cool they made it happen. I looked at the topic years ago, and was pushed away from serum (e.g. FBS) costs, and potential PR backlash coming from using g

Really cool they made it happen. I looked at the topic years ago, and was pushed away from serum (e.g. FBS) costs, and potential PR backlash coming from using genetic modification or cell line immortalizion to decrease unit costs. Alas, they seem to have done it w/o these modifications. I need to crawl into their patents. There are clear advantages to produce animal protein via biotechnology, although I wonder if the formulation of more complex end product's (e.g. a bio identical steak) will be doable within the cost frame. I love how they made the PR in the whole industry: very ideologic, almost like Apple. I wonder how the acceptance rate will be. Interesting times for pharmers. At the end, it is just another technology leap like the Haber Bosch Process. Sustainable management of resources and human population control is what really counts.