"The more they can get you to read articles the more it benefits them." While it is an interesting idea, it seems more likely that the badges will just encoura

"The more they can get you to read articles the more it benefits them." While it is an interesting idea, it seems more likely that the badges will just encourage people to click on random links in order to game the system and level up, rather than actually spending time and reading. Google needs to find a way to encourage depth and not breadth.