I would love to see the internal documents that Apple has on maintaining stickiness. I’m sure it contains a trove of terms and concepts that would enable a mean

I would love to see the internal documents that Apple has on maintaining stickiness. I’m sure it contains a trove of terms and concepts that would enable a meaningful discussion. For example, using Apple Music was the default for the HomePod. Using any other music service was clunky (coincidentally or deliberately). Another point is the Apple Watch. Switching to an Android phone would mean getting rid of two devices.