> ...an executive... Even that wouldn't engender change. I could see change if it was selected from member of the board of directors, CEO, CFO, or COO, and ran

> ...an executive... Even that wouldn't engender change. I could see change if it was selected from member of the board of directors, CEO, CFO, or COO, and random lower-level executive. And all their immediate families. That we would even be discussing this is odd to me. I remember watching various old-timey 1940-1950's era American movies that depicted turn-of-the-century titans of industry proudly and aggressively using what their factories' products, and if it involved putting their lives on the line, so much the better to get more attention, validation, and sales. Don't know whether that happened at all in real life, but it made an impression upon me that the zeitgeist thought it entirely appropriate to depict in popular media. Just as it makes an impression upon me that so few leaders of industry today will make it a point to truly randomly pick out their product and use it with gusto and pride. If they are caught on video doing any similar act, it is a thoroughly massaged "reality show" production carefully "handled" by PR, marketing and sales teams.