The crux really is the FCA raising a red flag so people who wouldn't normally think will maybe think before buying into the latest `invest in crypto` advert tha

The crux really is the FCA raising a red flag so people who wouldn't normally think will maybe think before buying into the latest `invest in crypto` advert that have become widespread and the latest FOTM(flavour of the month). The other aspect for the FCA doing this, will be to curtail calls etc by those who get burned and go running to the FCA who can point out they told you so and it is nothing they can do as not under their remit. But yes, binance operates outside the UK (Cayman islands - which for me is always a red flag for anything finance), so the net effect upon operation will be zero. However, marketing wise - the foundations have been laid. One upshot of all this I hope is that web adverts (including youtube etc) may have to filter out these crypto investment ones and see UK residence not see any of them. Least that is my dream hope from this.