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If a company tried to sell a more expensive premium product in flashier packaging - then it would feel inauthentic. What are you paying more for? Just stamp it
by marban 5y ago
If a company tried to sell a more expensive premium product in flashier packaging - then it would feel inauthentic. What are you paying more for?
Just stamp it artisan, hand-made, organic, gluten-free, whatever, quadruple the price and buy some Instagram ads.
- nextaccountic 5y agoThat works, but you will have a hard time selling it at scale.
- jeegsy 5y agoJust say small batch
- dsr_ 5y agoThey've done this, and the non-Huy Fong brands just aren't as good in an all-purpose hot sauce way. Valentina black label is better for some things, though. It's not marketed as a sriracha sauce, just a Mexican hot sauce.
- dagw 5y agoPeople try that with ketchup all the time. It barely moves the needle. Sriracha, like Ketchup, is a 'cheap' product at this point. If people are going to spend 4 times as much they want something fancier.