There's no reason to believe they have the best product. They're an established brand that has created channel dominance and some kind of consumer expectations

There's no reason to believe they have the best product. They're an established brand that has created channel dominance and some kind of consumer expectations. Basically, they've worked the channels relentlessly and consistently for decades. RedBull could have spent $0 on normal ads we understand them and probably be in the same position they are. The pricing power they have is just incredible.