3 ms·
Not quite. Sriracha is probably the most marketed sauce in existence... just not advertised directly from the "original" manufacturer. Fast food chains, chip c
by Alupis 5y ago
Not quite. Sriracha is probably the most marketed sauce in existence... just not advertised directly from the "original" manufacturer.
Fast food chains, chip companies, beef jerky, almonds, other seasonings and more all spend a considerable amount advertising their products include Sriracha.
Sriracha's popularity mostly began when these companies started to introduce products with it to everyday people. It's not like Sriracha didn't exist prior to 2010...
I would be surprised if Huy Fong Foods, the company behind the popular US variation, didn't have something to do with the initial deals that got all this going. Clever marketing, indeed.
- rapind 5y agoTo a marketer everything is marketing. Make a good product? Clearly that’s marketing… I wonder how much they spent on not spending? /s
- moftz 5y agoSriracha isn't trademarked in any way. Anyone can make it and sell it in a similar bottle. Unless some restaurant specifically mentions Huy Fong or shows the rooster logo, the sriracha they are using is probably a generic version made from garlic and chilis.