5 ms·

Of course it’s impossible to know what their sales would look like if they had a sales team, and tons of money spent on ads. 2X, 5X, 10X, 20X? As long as the

• 411111111111111 5y ago
  A reduction is also possible, because currently it's profiting from word of mouth marketing which is increased by the psychological effect of it being a "secret tip that few know". I don't think marketing budgets will significantly improve sales on saturated markets like sauces. Especially if it's currently an unknown producer. That's probably going to change once their name is established however.
• asah 5y ago
  Example: beyond meat is only 12 years old. That said, I'm not sure sales would be much higher, so much as having achieved them sooner.
• srmarm 5y ago
  Yeah, for such a globally known brand that is so widely available and used £150m seems like quite a small sales figure. Of course as a company with such humble beginnings and simple structure it's a great figure.
• thehappypm 5y ago
  Well, it's hard to say. McCormick's (who own a ton of sauces, like Frank's RedHot and Cholula) has a revenue of ~$6B. If Sriracha was the cornerstone of a more traditional condiment company, perhaps they could grow through marketing, and M&A to about that size.