Remember that it’s about them, not you. Just because you find a feature useful doesn’t mean they will care. I can’t tell you how many software sales folks hav

Remember that it’s about them, not you. Just because you find a feature useful doesn’t mean they will care. I can’t tell you how many software sales folks have come by hammering me about some feature of their software that they found really great that my team couldn’t have cared less about. And make your customers personal when you can. Nothing makes a vendor less interesting then when I see an email begin “Hello, “ and then go into some spiel where they say they could save me millions without realizing I already have most of their genius already implemented through another tool.