> 7. Use different terms for “sign in” and “sign up” This! I spent 1s for every Sign In because I'm non native. Also add: 0. Don't obscure login path. Some we

> 7. Use different terms for “sign in” and “sign up” This! I spent 1s for every Sign In because I'm non native. Also add: 0. Don't obscure login path. Some websites shows big sign up form or link on top page, but shows small login link.