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I interned at an organization which was interested in purchasing a million dollars worth of oscilloscopes. Tektronix sent out two reps and I was in the room wat

I interned at an organization which was interested in purchasing a million dollars worth of oscilloscopes. Tektronix sent out two reps and I was in the room watching them chat with my boss. My boss basically just asked them about the different features of the scopes and their compatibility with our existing systems. So to your point, it's exactly true: the scopes sell themselves, it's just a matter of explaining how a particular model fits the needs of the customer and contrasting it with the competitor offerings.

gurchik 5y ago
And your story also demonstrates the power of marketing and of a company's or product's reputation. Frequently one has already decided to buy from a company before calling Sales to discuss the products, so of course the job of Sales is now much simpler. When I bought my last car I had already decided to buy from a particular brand, all the dealership had to do was point me to the selection they had in stock.