> Selling is just convincing the other person that you have the (best) solution to their problems and that it's cheaper than dealing with the problem. In a lot

> Selling is just convincing the other person that you have the (best) solution to their problems and that it's cheaper than dealing with the problem. In a lot of cases selling involves convincing someone that they have a problem that needs solving. That's the more difficult part because the easiest (and cheapest) option is always just to not buy anything.