It’s not lying. You need to keep your customers interests in mind. I’m happy to lose a sale when there’s a genuinely better solution for the customer problem.

It’s not lying. You need to keep your customers interests in mind. I’m happy to lose a sale when there’s a genuinely better solution for the customer problem. I’ve had conversations with prospects on multiple occasions where I’ve directed them to a company with better solutions. I’ve found that the people I’ve had those conversations with actually will come back when there is another issue that our products can help with.