Selling is mostly about communications. So, in the context of sales, it requires you: 1) Understand what you're trying to communicate. What are you selling,

Selling is mostly about communications. So, in the context of sales, it requires you: 1) Understand what you're trying to communicate. What are you selling, what are the benefits? Why should the audience care? 2) Understand who you're communicating with. Their desires, their constraints, their knowledge level, do they trust you, how much do they care? One thing I've learned over the years is that any single particular sales approach/tactic/strategy will not be suitable across all markets and situations. Sometimes it's best to coldly list features. Other times it's best to develop a personal rapport. And yet other times it's best to focus on customer problems/product benefits. Pay attention to your audience and adjust how you approach them based on who they are. TLDR: to learn how to sell better, learn how to communicate more effectively.