> But the thing is, what if you produce feta with the exact same ingredients and recipe in Australia? The customer gets the exact same thing, only made somewher

> But the thing is, what if you produce feta with the exact same ingredients and recipe in Australia? The customer gets the exact same thing, only made somewhere else. Just give it a sexy, Aussie-sounding name and Bob’s your uncle. No need to pass your product for something it is not. There are also many marketing opportunities if you are not constrained by the traditional or old-fashioned image associated with PGIs.