Alot of people derive pleasure from seeing a product that they use yield success to its company. They're called fans (or the more derogatory term, fanboys). Or

Alot of people derive pleasure from seeing a product that they use yield success to its company. They're called fans (or the more derogatory term, fanboys). Organizations relies upon these types of fans to spread the word about a product, service, or concept that they deem worthy of sharing. It's how our consumerism world goes 'round, and this association gives fans an ego boost when the rest of the consumers catch on to what they're fans of. Maybe you associate more with the "hipster" type of fan-- one who is an early adopter and decries the product once it "goes mainstream". If you like something that no one else likes, perhaps you jealously guard it, never mentioning it to anyone else. Once it goes mainstream, you trash on it, proud of not "being in the crowd" and (as in this case) shaking your head in disbelief at the humanity of it. tl;dr: "I liked Google when they were BackRub at Stanford. You'd probably never heard of them."