Let me sum up the article in one phrase: "Businessman are annoyed that names actually mean something and that quality/origin/procedure is non-negotiable sometim

Let me sum up the article in one phrase: "Businessman are annoyed that names actually mean something and that quality/origin/procedure is non-negotiable sometimes and are behind-hurt about it". Cue Coca-Cola's lawyers arguing "Vitamin Water" can't be expected to have vitamins. Cue McDonald's "dairy-thing slice that looks like cheddar" (that tastes nothing like cheddar but can have something like a single digit % of material actually coming from a cow - who knows)