Skimmed the through the book, I felt the book is great about how to build a product, but selling is an orthogonal art. Unless you belive "Build and they will co

Skimmed the through the book, I felt the book is great about how to build a product, but selling is an orthogonal art. Unless you belive "Build and they will come". Selling is especially important if you are in any kind of B2B business where the user doesn't necessarily make the buying decision. For example, if a company is buying a Customer Support software, the executive making the decision won't probably be using the software on day to day basis.