That's a false dichotomy. It's possible to inject money into local businesses without implementing trademarks. It's possible to create something in an artisanal

That's a false dichotomy. It's possible to inject money into local businesses without implementing trademarks. It's possible to create something in an artisanal way, or even as a hobby. Not everything culturally important needs to turn into an industry, as the existence of local music bands proves. Those don't only play in museums.