We don't disagree. However, we've found that hub, community, collaboration are all words that make non-geek eyes zone out. One of our high-level mandates is to

We don't disagree. However, we've found that hub, community, collaboration are all words that make non-geek eyes zone out. One of our high-level mandates is to demystify the discussion and use of data so that non-technical people are able to contribute in a meaningful way. That means no acronyms, no "push requests" and going for familiar idioms. Again, suspend judgement until you see it!