Never forget, even smart people make stupid mistakes and it just gets worse from there. People often use brand names to fill in for categories. Ex: Kleenex fo

Never forget, even smart people make stupid mistakes and it just gets worse from there. People often use brand names to fill in for categories. Ex: Kleenex for tissue, coke for soda etc. What's really odd is people will sometimes buy something like a box of tissues and think "Kleenex" even if it's not on the box. People reversing the category name with the brand name is a basic issue, but there are plenty of ways to encourage the effect. What's really interesting IMO, is it's such a common effect that there have been a wide range of court cases based around how generic a brand has become and how people exploit it. Thus your packaging really can be too similar to competitors even if everything else is fairly unique.