> This is no different than if Apple workers from China start selling iPhones in the US that is actually branded Apple iPhone, completely different from a "real

> This is no different than if Apple workers from China start selling iPhones in the US that is actually branded Apple iPhone, completely different from a "real" iPhone or exact copy, same thing. I think it's more like them selling fake Apple iphones in some third country. Prior to the trade agreement fight, presumably each country could already enforce its own preferred approach domestically. And in the US, trademarks can't be protected once they become common use for a certain type of product. Most Americans probably don't even know Champagne is a place name and not a type of bubbly wine. Many common words like "escalator" were once a company brand (some American elevator company). They lost control of the name and now it is used worldwide. Personally I don't have a problem with protecting the locality names, though, even if it means renaming some products. I think it is worthwhile.