Big PSUs and monster heatsinks are things today's consumers have in spades. But GPUs are so rare that a modern mid-level costs $1000 and my 1080Ti is currently

Big PSUs and monster heatsinks are things today's consumers have in spades. But GPUs are so rare that a modern mid-level costs $1000 and my 1080Ti is currently worth double what I paid for it three years ago. I think a good APU would be very welcome in this hellscape. I think a more realistic reason is AMD doesn't want to cannibalise its GPU sales.