Marketing. People got downright hyphy about Big Sur and the M1 chip, and Microsoft, by comparison, has had virtually zero excitement points in the past decade.

Marketing. People got downright hyphy about Big Sur and the M1 chip, and Microsoft, by comparison, has had virtually zero excitement points in the past decade. Having a new product renews interest in the brand. I haven't run Windows in years, but you bet your ass that when I saw 'Windows 11' I was like, whoa, what's this all about? Turns out it's a pretty tame, incremental update with a major version number slapped on, but I still clicked to find out what was up. That's worth something.