> There's no friction in starting something you love to do. That's simply untrue in a lot of areas of life, perhaps most of them. Speaking for myself I often

> There's no friction in starting something you love to do. That's simply untrue in a lot of areas of life, perhaps most of them. Speaking for myself I often find it incredibly difficult to start the things I love doing the most once I've started. For many people it's especially hard to start conversations they love to have. There's a high "activation energy" to get over the hump - and it can take significant time as well, it's not just willpower and mood thing. Combine that intense activation energy hump with a busy, pressured life, and you get high friction for initating conversations with people they love keeping in touch with. Add "social forgetfulness" (call it focus if you like) where people don't think of their friends and other loved ones until prompted by a context, at which point they remember very fondly and want to keep in touch, but face a high activation energy hump during the moment that thought happens, and you have a recipe for people where social reminders can be helpful. Unfortunately it's the sort of tool some other people would use to maintain artificial conviviality, for example to keep up "business networking" and remain on prospects' radar. Fake friendships with a motivation. I suspect that's where some of the instinctive animosity to this kind of tool comes from. The "how long has it been since I talked with" reminder part of this tool is what some people have integrated into their brains by default, and others don't seem to. It doesn't mean the former brains love those they keep in touch with more. It probably means their internal scheduler and memory triggers work differently.