> Does anyone have experience with outsourcing this somehow? Its very common. Marketing consultants and agencies abound. > I'm thinking someone who'd do socia

> Does anyone have experience with outsourcing this somehow? Its very common. Marketing consultants and agencies abound. > I'm thinking someone who'd do social media and promotion and we'd collaborate on a revenue share model of sorts. These types of agreement exist but in my experience they tend have mixed results. It works OK in an affiliate enviroment, typically business models that have 1) a quick interest to sale window and 2) One of these two factors i) high conversion or ii) high value payouts. For example credit cards do well in affiliate environments but home loans (while they exist) dont get the same affiliate interest as there is a much higher research to purchase ratio and then proving you had a hand in that purchase decision etc. If your business suits affiliate style results, then someone can work on promoting something and see fairly fast results. Also note social marketing can have a long term requirement to gain traction. In the partners interest they should want some ongoing claim to revenue/profit or for them its best to set up a independent site and build an audience, then direct said audience to a product. That way they retain value for the lag effect of their work. So if you want someone to do this for your website, they might spend 6-12 months working their ass off building a supply of organic people then you give them the flick now its actually bringing revenue in. Huge risk for them to take. I think in this situation the 3 better and fairer options: 1) Pay someone for their work and you take on the cost risk as the business owner. 2) Bring in a true partner and give them a share of the business. 3) Go to the affiliate marketing enviroment and get a clear pay for performance model set up. If going down this route be careful in it doesn't suit all product and there some really shonky people in this space. It can be one of the most successful channels for the right business and model. Also people can do their dough if they dont know their ins/outs and sign up to poor terms. Overall: yes this is a thing people do. Try to look at it form both sides and set up a fair solution vs trying to get someone to work cheap. HN is full of comments of people trying to get developers to work on a product for some mythical long term payout, this is no different.