The practices I described above generally improve sales, not reduce them. The notion of 'consumers can't afford' doesn't really make a lot of sense. The margi

The practices I described above generally improve sales, not reduce them. The notion of 'consumers can't afford' doesn't really make a lot of sense. The marginal cost of most of these things is very small. In places where people are super price sensitive, maybe, but most people are not that. Most people have some marginal flexibility which means an openness to buy things that can provide them more value.