I suspect they're getting at the idea that taking people's attention by abusing the fact that people involuntarily look at distracting flashy moving things is b

I suspect they're getting at the idea that taking people's attention by abusing the fact that people involuntarily look at distracting flashy moving things is bad, not good. If 100% of the packaging in the store was animated and flashing, would you think that was a worse experience, at the same time as being more attention grabbing?