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I agree with this to an extent. It is good to have a product and some initial paying customers to understand who your customers are and how they are using your
by etempleton 5y ago
I agree with this to an extent. It is good to have a product and some initial paying customers to understand who your customers are and how they are using your product before ever contacting a marketer, but a good marketer will be able to help you refine and position the product as well. Beware of the promotion only marketer. Promotion is just one part of marketing, but many—dare I say most—marketers see it as their only role.
- codegeek 5y agoYea you make a good point. There are different types of marketers and it cannot be generic. Some are very good at using an existing brand and just generating tons of traffic to it. Some are good at helping you build an organic ranking slowly over time. So to hire a marketer, you need to first understand the stage you are at. For OP, it is early stage which means it is all about discovery and creating a brand around it. You cannot just throw PPC money at that.