Does your product target consumers or businesses? Consumer marketing (B2C) is very different than business-to-business marketing (B2B). Frankly, I find B2B much

Does your product target consumers or businesses? Consumer marketing (B2C) is very different than business-to-business marketing (B2B). Frankly, I find B2B much easier and more ethical than B2C. Most agencies charge you an hourly rate with no incentive to win. You can sometimes negotiate performance-based incentives or % of sales, but it's a bit rare. Both of these can actually bring in more money for the vendor and you're not giving up equity. Source: I'm a B2B marketing technology consultant.