There must be some huge incentive for Reddit to push users toward the mobile app. - Data-mining: a mobile phone is a major repository of personal information t

There must be some huge incentive for Reddit to push users toward the mobile app. - Data-mining: a mobile phone is a major repository of personal information that every advertising platform wants access to. - Ad-Targeting: a mobile app has a lot of data points to create a unique "finger print" for each user. - Conserving resources: a well designed mobile app can really save a lot of bandwidth and server resources for an online platform like Reddit.