The problem is that a part of the marketing endeavor requires investment namely media budget (assuming that the entity you're outsourcing to will have copy/desi

The problem is that a part of the marketing endeavor requires investment namely media budget (assuming that the entity you're outsourcing to will have copy/design skills). You can go through the route of organic reach, but that takes time to build. Locking a deal based on revenue share might be a good way to top things off. But unless you have an extremely good product I don't see people up-fronting budget for anyone's project. Remember that in the end it will depend on the product/service... if the value isn't there, you can have the best marketing but things won't happen. So I think the answer is, it's too risky. >I'm sitting on a - what I believe to be - cool side project that should be capable of generating some recurring income This sentence could be made by a marketing guy, pitching to find a dev to build it. Same goes the other way around.